Can a 5-screen network make money? Revenue, costs and payback for a DOOH operation
How much can a small 5-screen DOOH network bill? See public market references, investment, costs, advertisers needed and payback scenarios.
Founded Lucimark after spending too long watching expensive screens loop a single video nobody had changed in months. The thesis is simple: the bottleneck in Brazilian DOOH is neither hardware nor inventory — it is operations. Whoever runs the network needs to change content without a site visit, know a screen is alive without phoning the shop, and prove delivery without a spreadsheet.
Writes here about the platform's architecture (Cloudflare-native throughout: Workers, D1, R2, Durable Objects), what we learn running real screens, and the digital out-of-home market.
More from Paulo R.
A schema change, a 30-second alarm, and a billion-row night
How a Proof of Play migration on Cloudflare Durable Objects became an unbounded storage loop — and the radar we built so the next one cannot hide.
Why Lucimark runs entirely on Cloudflare
Workers, D1, R2 and one Durable Object per customer. What we gained, what hurt, and why there is no Docker anywhere in our stack.