[{"data":1,"prerenderedAt":554},["ShallowReactive",2],{"blog-alternates-\u002Fen\u002Flucimark-for-dooh-network-operators":3,"blog-nav-facets-en":6,"blog-post-en-lucimark-for-dooh-network-operators":13},{"en":4,"pt":5},"\u002Fen\u002Flucimark-for-dooh-network-operators","\u002Flucimark-para-operadores-de-redes-dooh",{"populatedCategories":7,"authorCount":12},[8,9,10,11],"operacao","produto","dooh","engenharia",1,{"post":14,"authorIndex":481,"counterpartSlug":477,"related":487,"adjacent":537},{"id":15,"title":16,"authors":17,"body":19,"category":9,"cover":444,"description":447,"discussionUrl":448,"draft":449,"extension":450,"featured":451,"highlights":452,"meta":464,"navigation":451,"ogImage":465,"path":466,"publishedAt":467,"seo":468,"slug":199,"sourceHash":469,"stem":470,"tags":471,"translate":451,"translatedFrom":476,"translationKey":477,"translationStatus":478,"updatedAt":479,"__hash__":480},"posts_en\u002Fen\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh.md","Lucimark for DOOH network operators — what to demand from your operations software",[18],"paulo-ramires",{"type":20,"value":21,"toc":432},"minimark",[22,26,29,34,37,40,43,46,50,53,56,116,119,168,175,186,189,196,200,204,207,226,234,237,241,244,247,250,259,262,266,269,272,292,295,302,309,313,316,352,355,359,362,386,389,393,396,422,425],[23,24,25],"p",{},"If you run screens for other businesses, you don't sell software. You sell presence: the shop that wants to be seen in the neighbourhood bakery, the clinic that wants the waiting room, the gym chain that wants the same campaign in every location. The software sits behind all of that, and it decides whether thirty screens across eight clients are one operation or thirty small jobs.",[23,27,28],{},"This piece is for people in that position: an integrator or regional operator, from 10 to 200 screens, several clients at once. It lists what you should demand from any platform before you bet your operation on it, and shows, point by point, how Lucimark measures up — including where it still falls short.",[30,31,33],"h2",{"id":32},"first-the-business-has-to-stay-yours","First: the business has to stay yours",[23,35,36],{},"Before comparing features, ask any vendor who owns the relationship with your client.",[23,38,39],{},"Some arrangements tie the software to something else: the vendor's own hardware, ad space sold by the vendor itself, or a resale price the vendor sets. In any of those, part of your business stops being yours, and you only find out how much when you try to renegotiate or leave.",[23,41,42],{},"With Lucimark, the service belongs to your business. You offer screen space, campaigns and content at the price you set; the contract, the billing and the margin are yours. Lucimark does not sell space on the screens you run, and it does not talk to your client on your behalf. It is the infrastructure behind your operation.",[23,44,45],{},"In practice, each client has its own account in Studio, with its own media, schedule and screens, with no risk of one client's campaign showing up on another's screen. You sign in to all of them with one login and switch between them. There is no single dashboard that brings all your clients into one view yet; today you open one client at a time.",[30,47,49],{"id":48},"cost-has-to-fall-as-the-network-grows","Cost has to fall as the network grows",[23,51,52],{},"Software billed per user, for storage or in fixed bundles penalises exactly the operator who grows: every extra technician, every extra video, every new client becomes another line on the invoice. The number that matters to an operator is the cost per screen, because the screen is the unit you sell.",[23,54,55],{},"Lucimark charges only per screen, and the price drops in tiers within each client account:",[57,58,59,72],"table",{},[60,61,62],"thead",{},[63,64,65,69],"tr",{},[66,67,68],"th",{},"Tier",[66,70,71],{},"Price per screen, per month",[73,74,75,84,92,100,108],"tbody",{},[63,76,77,81],{},[78,79,80],"td",{},"1st screen",[78,82,83],{},"Free",[63,85,86,89],{},[78,87,88],{},"2nd screen",[78,90,91],{},"R$ 49.00",[63,93,94,97],{},[78,95,96],{},"3rd to 5th",[78,98,99],{},"R$ 13.30",[63,101,102,105],{},[78,103,104],{},"6th to 10th",[78,106,107],{},"R$ 12.00",[63,109,110,113],{},[78,111,112],{},"Above 10",[78,114,115],{},"Custom volume proposal",[23,117,118],{},"Billing is graduated: each screen pays the price of the tier it falls in. The screens the account already has don't get cheaper when a new one is added; what falls is that account's average.",[57,120,121,134],{},[60,122,123],{},[63,124,125,128,131],{},[66,126,127],{},"Screens in the client account",[66,129,130],{},"Total per month",[66,132,133],{},"Average cost per screen",[73,135,136,146,157],{},[63,137,138,141,143],{},[78,139,140],{},"2",[78,142,91],{},[78,144,145],{},"R$ 24.50",[63,147,148,151,154],{},[78,149,150],{},"5",[78,152,153],{},"R$ 88.90",[78,155,156],{},"R$ 17.78",[63,158,159,162,165],{},[78,160,161],{},"10",[78,163,164],{},"R$ 148.90",[78,166,167],{},"R$ 14.89",[169,170],"blog-bar-chart",{":items":171,"ariaLabel":172,"caption":173,"title":174},"[{\"label\":\"2 screens\",\"short\":\"2\",\"value\":24.5,\"display\":\"R$ 24.50\",\"detail\":\"Total: R$ 49.00 a month\",\"labelled\":true},{\"label\":\"3 screens\",\"short\":\"3\",\"value\":20.77,\"display\":\"R$ 20.77\",\"detail\":\"Total: R$ 62.30 a month\"},{\"label\":\"4 screens\",\"short\":\"4\",\"value\":18.9,\"display\":\"R$ 18.90\",\"detail\":\"Total: R$ 75.60 a month\"},{\"label\":\"5 screens\",\"short\":\"5\",\"value\":17.78,\"display\":\"R$ 17.78\",\"detail\":\"Total: R$ 88.90 a month\",\"labelled\":true},{\"label\":\"6 screens\",\"short\":\"6\",\"value\":16.82,\"display\":\"R$ 16.82\",\"detail\":\"Total: R$ 100.90 a month\"},{\"label\":\"7 screens\",\"short\":\"7\",\"value\":16.13,\"display\":\"R$ 16.13\",\"detail\":\"Total: R$ 112.90 a month\"},{\"label\":\"8 screens\",\"short\":\"8\",\"value\":15.61,\"display\":\"R$ 15.61\",\"detail\":\"Total: R$ 124.90 a month\"},{\"label\":\"9 screens\",\"short\":\"9\",\"value\":15.21,\"display\":\"R$ 15.21\",\"detail\":\"Total: R$ 136.90 a month\"},{\"label\":\"10 screens\",\"short\":\"10\",\"value\":14.89,\"display\":\"R$ 14.89\",\"detail\":\"Total: R$ 148.90 a month\",\"labelled\":true}]","Average monthly cost per screen, from 2 to 10 screens in a single client account","A client account's monthly total divided by its number of screens, from the 2nd to the 10th screen. Hover or focus a column to see the total. Values in Brazilian reais, before taxes, checked in October 2026.","Average cost per screen as the client account grows",[23,176,177,178,185],{},"Users and storage are not on the bill. Prices are in Brazilian reais, before taxes, billed monthly, and were checked in October 2026; current pricing is always at ",[179,180,184],"a",{"href":181,"rel":182},"https:\u002F\u002Flucimark.com\u002Fen\u002F#precos",[183],"nofollow","lucimark.com",".",[23,187,188],{},"If you run several clients, this matters: the table applies to each client account. Each of your clients has its own account, and the ladder starts over in each one; adding up screens from different clients does not lower the average. For operators with several clients, Lucimark makes a custom volume proposal for the whole operation, after a test on one of your projects. The same goes for an account with more than ten screens.",[23,190,191,192,185],{},"Within a client account, compare that average with what you charge that client per screen. If you want the full numbers for a small network — investment, costs and the advertisers you need — they are in ",[179,193,195],{"href":194},"\u002Fen\u002F5-screen-network-revenue-costs-payback-dooh","does a 5-screen network make money?",[197,198],"blog-newsletter-cta",{"slug":199},"lucimark-for-dooh-network-operators",[30,201,203],{"id":202},"it-runs-on-the-hardware-you-already-install","It runs on the hardware you already install",[23,205,206],{},"Lucimark doesn't sell hardware and doesn't require a box of its own. The player runs:",[208,209,210,219],"ul",{},[211,212,213,214,218],"li",{},"on the ",[215,216,217],"strong",{},"Android 7+ app",", from Google Play, on Android smart TVs (Google TV), tablets and Android boxes;",[211,220,221,222,225],{},"in ",[215,223,224],{},"any modern browser",", at player.lucimark.com.",[23,227,228,229,185],{},"A screen joins the account with a QR code. For screens that should stay dedicated, there is an ",[179,230,233],{"href":231,"rel":232},"https:\u002F\u002Flucimark.com\u002Fen\u002Fandroid-kiosk",[183],"Android kiosk mode guide",[23,235,236],{},"One limit worth knowing up front: there is no native player for Tizen (Samsung) or webOS (LG) yet. If your installed base is those brands, plan on an Android box at each location. Hardware, installation and field work stay with you, or with the local integrator who already works alongside you.",[30,238,240],{"id":239},"run-it-remotely-without-a-visit-for-every-change","Run it remotely, without a visit for every change",[23,242,243],{},"The hidden cost of a network isn't the software; it's the car driving out to swap a USB stick. A platform for operators has to remove that visit in most cases.",[23,245,246],{},"With Lucimark, you publish to groups of screens from the browser, all at once, whether it's one shop or a network across several cities. When a screen is online, changing a campaign doesn't need a visit in most cases. If the venue's internet drops, the player keeps playing what it already has stored.",[23,248,249],{},"In the Studio, you follow each player's last contact and the incidents it reported.",[251,252],"blog-figure",{":height":253,":width":254,"alt":255,"caption":256,"src":257,":breakout":258},"851","1416","The Screens area of Lucimark Studio in map mode, with green markers for screens online and one red marker for a screen offline, and on the right status filters and the list of eight screens with each one's status.","The Studio's Screens area in map mode: how many are online, which need attention and where each one is. Demo data; the interface is in Portuguese.","\u002Fimg\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh\u002Fstudio-mapa-de-telas.webp","true",[23,260,261],{},"The same view filters by status (online, offline, needing attention) and opens each player. The platform itself is monitored around the clock by our team, with AI support, on infrastructure distributed around the world.",[30,263,265],{"id":264},"proof-of-play-to-invoice-and-renew","Proof of play to invoice and renew",[23,267,268],{},"The advertiser isn't at the venue. What they get from you is the invoice and, if you do it right, proof of what was shown.",[23,270,271],{},"Lucimark produces proof-of-play reports in CSV or PDF that answer the advertiser's three questions:",[208,273,274,280,286],{},[211,275,276,279],{},[215,277,278],{},"what played",": filtered by advertiser, playlist, media, folder or tags;",[211,281,282,285],{},[215,283,284],{},"when it played",": plays and airtime per day and per daypart;",[211,287,288,291],{},[215,289,290],{},"where it played",": per screen and, when the player records its location, on a map.",[23,293,294],{},"It is the document that backs your invoice and that you bring to the renewal conversation.",[251,296],{":height":297,":width":298,"alt":299,"caption":300,"src":301},"2556","1672","Sample one-week proof-of-play report with illustrative data — 214,600 plays and 1,544 hours of airtime across 18 screens, plays per day with Friday highlighted, the split by daypart, airtime per day, a heat map of a fictional city and the five screens with the most plays.","A sample report with illustrative data and map, in Portuguese: when it played, where it played and on which screens. Location covers the share of airtime in which the player had GPS.","\u002Fimg\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh\u002Frelatorio-prova-de-veiculacao.webp",[23,303,304,305,185],{},"How to organise this per advertiser is covered in ",[179,306,308],{"href":307},"\u002Fen\u002Fproof-of-play-digital-signage-network","proof of play",[30,310,312],{"id":311},"what-lucimark-doesnt-do-yet","What Lucimark doesn't do yet",[23,314,315],{},"A list of advantages with no limits is advertising, and screen operators have been burned before by vendors who only showed the first half. Today Lucimark does not offer:",[208,317,318,324,330,335,341,346],{},[211,319,320,323],{},[215,321,322],{},"native Tizen and webOS players"," (use Android or the browser);",[211,325,326,329],{},[215,327,328],{},"video walls",";",[211,331,332,329],{},[215,333,334],{},"a contractual SLA",[211,336,337,340],{},[215,338,339],{},"a single dashboard with all your clients",": each client is an account, and you switch between them;",[211,342,343,329],{},[215,344,345],{},"a public API to integrate with other systems",[211,347,348,351],{},[215,349,350],{},"hardware, installation and field work",", which stay with you.",[23,353,354],{},"We also don't publish customer cases or network numbers. We would rather prove it on a project of yours.",[30,356,358],{"id":357},"seven-questions-to-take-to-any-vendor","Seven questions to take to any vendor",[23,360,361],{},"Use this list with Lucimark and with any alternative you are evaluating — including the spreadsheet and USB stick you may be using today:",[363,364,365,368,371,374,377,380,383],"ol",{},[211,366,367],{},"Who talks to my end client, and who sets the price they pay?",[211,369,370],{},"What does the 10th screen cost? And the 50th, spread across several clients?",[211,372,373],{},"Do you charge per user or for storage?",[211,375,376],{},"Do I have to buy your hardware?",[211,378,379],{},"What happens to the screen when the venue's internet drops?",[211,381,382],{},"How do I prove to my client what was shown?",[211,384,385],{},"What don't you do yet?",[23,387,388],{},"The last one is the most useful. A vendor who can't answer it will find out the answer together with you, in the middle of a contract.",[30,390,392],{"id":391},"how-to-test-it-without-replacing-what-you-use","How to test it without replacing what you use",[23,394,395],{},"The path we suggest is short and has four steps:",[363,397,398,404,410,416],{},[211,399,400,403],{},[215,401,402],{},"Discovery conversation",": how many clients and screens you run, what you use today and where Lucimark could fit.",[211,405,406,409],{},[215,407,408],{},"Test with real screens",": one of your clients or a group of screens, with the first rollout supported by us.",[211,411,412,415],{},[215,413,414],{},"Operation review",": together we look at what worked, what was hard going and what is missing.",[211,417,418,421],{},[215,419,420],{},"Commercial proposal",": if it makes sense, a custom proposal based on screen volume.",[23,423,424],{},"No commitment to replace what you already use.",[426,427],"blog-soft-cta",{"body":428,"button":429,"headline":430,"href":431},"Pick a client or a group of screens and run the operation on Lucimark, with the first rollout supported by us. The conversation happens on WhatsApp.","Test it with one of your clients →","Test Lucimark with one of your clients.","https:\u002F\u002Fwa.me\u002F5561995888039?text=Hi%20%E2%80%94%20I%20read%20the%20Lucimark%20article%20for%20DOOH%20network%20operators%20and%20would%20like%20to%20test%20it%20with%20one%20of%20my%20clients%3A%20how%20many%20clients%20and%20screens%20I%20run%2C%20and%20where%20the%20platform%20could%20fit.",{"title":433,"searchDepth":434,"depth":434,"links":435},"",2,[436,437,438,439,440,441,442,443],{"id":32,"depth":434,"text":33},{"id":48,"depth":434,"text":49},{"id":202,"depth":434,"text":203},{"id":239,"depth":434,"text":240},{"id":264,"depth":434,"text":265},{"id":311,"depth":434,"text":312},{"id":357,"depth":434,"text":358},{"id":391,"depth":434,"text":392},{"src":445,"alt":446},"\u002Fimg\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh\u002Flucimark-para-operadores-de-redes-dooh-cover.webp","A wet street at night with a screen glowing orange in a bakery window and, along the sidewalk, screens in other shops showing the same content, linked by lines of light to a row of screens in the distance.","For businesses that sell screens and content to other companies — what to demand from your operations software, how Lucimark answers, what each screen costs and where Lucimark still falls short.","https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7515758540381413376\u002F",false,"md",true,[453,457,460],{"value":454,"label":455,"hint":456},"R$ 0","The first screen","With every feature",{"value":167,"label":458,"hint":459},"Average cost per screen at 10 screens in one account","R$ 148.90 a month in total",{"value":461,"label":462,"hint":463},"Android 7+","Or any modern browser","No proprietary hardware",{},"\u002Fimg\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh\u002Flucimark-para-operadores-de-redes-dooh-og.jpg","\u002Fen\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh","2026-10-13",{"title":16,"description":447},"efeb1e229c1882735ee8a8918c26a16c","en\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh",[10,472,473,474,475],"dooh-network","operators","per-screen-pricing","software","pt","lucimark-para-operadores-de-redes-dooh","machine-reviewed",null,"xubIeFAv37uB12wjUQhbNQxVVWCQXVqU_j8vsknzmf8",{"paulo-ramires":482},{"handle":18,"name":483,"role":484,"avatar":485,"description":486},"Paulo R.","Founder and CTO","\u002Fimg\u002Fauthors\u002Fpaulo-ramires.jpg","Founder of Lucimark. Builds the platform end to end — from the Android player on the screen to the Workers serving the API.",[488,505,520],{"path":489,"title":490,"description":491,"slug":492,"translationKey":493,"category":9,"tags":494,"authors":498,"publishedAt":499,"updatedAt":479,"draft":449,"featured":449,"cover":500,"ogImage":501,"discussionUrl":479,"translationStatus":503,"readingMinutes":504},"\u002Fen\u002Fposts\u002Fcomo-usar-studio-midias-playlists-telas","From first media to screen: getting started with Lucimark","Learn how to upload media, build playlists, register the player, and assign content to screens in Lucimark Studio.","from-first-media-to-screen-lucimark-studio","como-usar-studio-midias-playlists-telas",[495,496,497],"studio","playlists","first-screen",[18],"2026-09-08",{"src":501,"alt":502},"\u002Fimg\u002Fposts\u002Fcomo-usar-studio-midias-playlists-telas\u002Fcomo-usar-studio-midias-playlists-telas-cover.png","Lucimark Studio flow across three UI screens — Gallery, Playlists, and Screens — titled Mídias → Playlist → Tela.","human",4,{"path":506,"title":507,"description":508,"slug":509,"translationKey":510,"category":9,"tags":511,"authors":514,"publishedAt":499,"updatedAt":479,"draft":449,"featured":449,"cover":515,"ogImage":479,"discussionUrl":479,"translationStatus":503,"readingMinutes":519},"\u002Fen\u002Fposts\u002Fgrade-programacao-telas-padaria","From oven to display: a programming schedule for the bakery","From coffee to lunch and evening service: organize the screen around bakery events. A fictional example with a few creatives and a schedule to fill in.","bakery-screen-programming-schedule","grade-programacao-telas-padaria",[512,513,496],"bakery","programming",[18],{"src":516,"alt":517,"credit":518},"\u002Fimg\u002Fposts\u002Fgrade-programacao-telas-padaria\u002Fpadaria-cafe.jpg","Fictional bakery with a bread and pastry display case and a screen advertising coffee with grilled bread.","Illustrative scene generated by AI. Venue, people, and prices are fictional.",15,{"path":521,"title":522,"description":523,"slug":524,"translationKey":525,"category":9,"tags":526,"authors":529,"publishedAt":530,"updatedAt":531,"draft":449,"featured":449,"cover":532,"ogImage":533,"discussionUrl":479,"translationStatus":503,"readingMinutes":536},"\u002Fen\u002Fposts\u002Fcomo-colocar-primeira-tela-lucimark","How to get your first Lucimark screen live","A direct guide to turn a TV into a digital screen, publish the first image, and test the install.","first-lucimark-screen-setup-guide","como-colocar-primeira-tela-lucimark",[497,527,528],"installation","digital-signage",[18],"2026-09-05","2026-09-07",{"src":533,"alt":534,"credit":535},"\u002Fimg\u002Fposts\u002Fcomo-colocar-primeira-tela-lucimark\u002Fhero.jpg","Illustration of a vertical screen in a bakery, installed in a branded ACM frame.","Illustration inspired by a photo provided by Nena Bolos.",8,{"newer":479,"older":538},{"path":539,"title":540,"description":541,"slug":542,"translationKey":543,"category":10,"tags":544,"authors":548,"publishedAt":549,"updatedAt":479,"draft":449,"featured":449,"cover":550,"ogImage":551,"discussionUrl":479,"translationStatus":503,"readingMinutes":504},"\u002Fen\u002Fposts\u002Fprova-de-veiculacao-rede-telas","Proof of play: valuing delivery on your digital signage network","See how Lucimark helps you organize media by advertiser, record playouts, and build proof-of-play reports for accountability and renewals.","proof-of-play-digital-signage-network","prova-de-veiculacao-rede-telas",[10,545,546,547],"proof-of-play","reports","advertisers",[18],"2026-09-11",{"src":551,"alt":552,"credit":553},"\u002Fimg\u002Fposts\u002Fprova-de-veiculacao-rede-telas\u002Fprova-de-veiculacao-rede-telas-cover.png","Proof of play illustrated with digital screens, a geographic heatmap, and an airtime matrix by day and hour.","Proof of play helps you see where and when ads actually played. Demonstrative illustration.",1791980474119]