[{"data":1,"prerenderedAt":636},["ShallowReactive",2],{"blog-alternates-\u002Fen\u002Fhow-to-sell-dooh-screen-ads":3,"blog-nav-facets-en":6,"blog-post-en-how-to-sell-dooh-screen-ads":13},{"en":4,"pt":5},"\u002Fen\u002Fhow-to-sell-dooh-screen-ads","\u002Fcomo-vender-anuncios-em-telas-dooh",{"populatedCategories":7,"authorCount":12},[8,9,10,11],"operacao","produto","dooh","engenharia",1,{"post":14,"authorIndex":560,"counterpartSlug":557,"related":566,"adjacent":618},{"id":15,"title":16,"authors":17,"body":19,"category":10,"cover":535,"description":539,"discussionUrl":540,"draft":541,"extension":542,"featured":541,"highlights":540,"meta":543,"navigation":544,"ogImage":545,"path":546,"publishedAt":547,"seo":548,"slug":549,"sourceHash":540,"stem":550,"tags":551,"translate":544,"translatedFrom":556,"translationKey":557,"translationStatus":558,"updatedAt":540,"__hash__":559},"posts_en\u002Fen\u002Fposts\u002Fcomo-vender-anuncios-em-telas-dooh.md","How to sell screen ads: a plan to win your first 10 advertisers",[18],"paulo-ramires",{"type":20,"value":21,"toc":514},"minimark",[22,26,35,38,41,46,49,52,55,58,61,68,71,74,78,81,84,87,154,157,160,163,166,170,173,176,182,185,188,191,196,199,202,205,208,211,215,218,225,228,231,234,237,241,244,247,252,261,264,267,272,275,278,281,285,289,292,295,298,301,304,309,313,316,319,322,326,329,332,336,339,342,345,348,351,354,358,361,364,424,427,430,433,461,464,467,471,474,477,480,483,491,495,498,501,504],[23,24,25],"p",{},"The screens are installed. The schedule is running. You can already picture gyms, markets, and restaurants showing ads from nearby businesses. What is still missing is the part that turns that structure into a business: someone paying to appear on it.",[23,27,28,29,34],{},"In the article on ",[30,31,33],"a",{"href":32},"\u002Fen\u002F5-screen-network-revenue-costs-payback-dooh","revenue, costs, and payback for a five-screen network",", we show how to evaluate whether the operation can work. But projected revenue depends on concrete work: winning and keeping advertisers.",[23,36,37],{},"To start, you need to explain where the brand will appear, why those places make sense for it, and what will be delivered in return for the investment.",[23,39,40],{},"This article is a playbook for organizing that work. Ten advertisers is a planning target, not a promised result. The right count depends on the venues you have, the schedule, and the frequency you can actually deliver.",[42,43,45],"h2",{"id":44},"_1-sell-local-presence-not-only-seconds-on-screen","1. Sell local presence, not only seconds on screen",[23,47,48],{},"“I have five screens and I sell 15-second ads.”",[23,50,51],{},"The sentence describes the format, but it still does not explain the value for the buyer.",[23,53,54],{},"For a healthy-meal company, it may matter more that the ad will run in gyms near its delivery area. For a language school, it may make sense to be in places families from the neighborhood already visit.",[23,56,57],{},"The conversation starts with the link between the advertiser’s audience and the screen environments.",[23,59,60],{},"Before you prospect, prepare a short deck with real venue photos, addresses, screen positions, opening hours, and campaign terms. Include a sample ad in the correct format.",[23,62,63,64],{},"Whoever receives the proposal should be able to answer quickly: ",[65,66,67],"strong",{},"where will my brand appear, and why might that help my business?",[23,69,70],{},"If you have not measured audience yet, be transparent. Foot-traffic estimates from the venue are not the same as people who saw the ad. Multiplying plays by an assumed audience also does not turn a hypothesis into proven reach.",[23,72,73],{},"A small network, well presented, builds more trust than numbers you cannot explain.",[42,75,77],{"id":76},"_2-look-for-businesses-those-venues-actually-fit","2. Look for businesses those venues actually fit",[23,79,80],{},"Start with the neighborhood around the screens.",[23,82,83],{},"Who serves that area? Who has an offer that could interest people who pass through? Who could receive new customers from those points?",[23,85,86],{},"Some combinations help make the reasoning concrete:",[88,89,90,106],"table",{},[91,92,93],"thead",{},[94,95,96,100,103],"tr",{},[97,98,99],"th",{},"Screen environment",[97,101,102],{},"Possible advertisers",[97,104,105],{},"Connection to explore",[107,108,109,121,132,143],"tbody",{},[94,110,111,115,118],{},[112,113,114],"td",{},"Gym",[112,116,117],{},"Healthy meals, sports stores, nutritionists",[112,119,120],{},"Products and services tied to training routines",[94,122,123,126,129],{},[112,124,125],{},"Neighborhood market",[112,127,128],{},"Restaurants, schools, home services",[112,130,131],{},"Needs of people who live nearby",[94,133,134,137,140],{},[112,135,136],{},"Business-district restaurant",[112,138,139],{},"Coworkings, courses, B2B services",[112,141,142],{},"Workday routines around the venue",[94,144,145,148,151],{},[112,146,147],{},"Residential building",[112,149,150],{},"Laundries, pet shops, home maintenance",[112,152,153],{},"Convenience close to home",[23,155,156],{},"These examples are starting points. Confirm each venue’s profile and the host partner’s restrictions, especially around competitors and ad categories.",[23,158,159],{},"Build a first list of 30 companies to test the approach. For each one, record a commercial contact channel, why you chose them, and a concrete campaign idea.",[23,161,162],{},"A meal shop can promote dinner deliveries. A school can present enrollment season. A laundry can highlight condo pickup.",[23,164,165],{},"That care turns a generic outreach into a relevant conversation.",[42,167,169],{"id":168},"_3-build-an-offer-that-fits-on-one-page","3. Build an offer that fits on one page",[23,171,172],{},"At the start, a clear offer helps more than a table full of packages.",[23,174,175],{},"Consider this illustrative example:",[177,178,179],"blockquote",{},[23,180,181],{},"30-day campaign on five screens in the area, at the venues and hours described in the proposal. One creative of up to 15 seconds, with a defined insertion frequency, initial artwork adaptation, and one update during the period. Playout report at the end.",[23,183,184],{},"To become a commercial proposal, that summary still needs price, dates, locations, payment terms, and a creative approval deadline.",[23,186,187],{},"Also define what “artwork adaptation” includes. Resizing an image the advertiser supplies is different from producing a video from scratch.",[23,189,190],{},"The proposal should clarify how interruptions, make-goods, and cancellation are handled. The clearer those terms are, the less room there is for mismatched expectations after the deal.",[192,193,195],"h3",{"id":194},"before-you-sell-more-check-capacity","Before you sell more, check capacity",[23,197,198],{},"Ten 15-second ads take 150 seconds of schedule — two and a half minutes. Venue content, notices, and other creatives lengthen that loop.",[23,200,201],{},"If an ad appears once every five minutes, that is 12 scheduled insertions per hour. Over 12 operating hours, that would be 144 per screen, assuming the schedule runs without interruptions.",[23,203,204],{},"That math describes planned plays, not people reached.",[23,206,207],{},"As you add advertisers, you still need to protect the contracted frequency. You may need to limit slots, split the network into groups, or offer specific dayparts.",[23,209,210],{},"The commercial target has to fit the schedule. Selling past that capacity breaks delivery and makes renewal harder.",[42,212,214],{"id":213},"_4-set-price-from-delivery-and-your-costs","4. Set price from delivery and your costs",[23,216,217],{},"There is no single price that works for every screen. Location, visibility, context, campaign length, frequency, and included services change the offer.",[23,219,220,221,224],{},"To build your price, go back to the ",[30,222,223],{"href":32},"revenue, costs, and payback math for a five-screen network",". Beyond infrastructure, include the time to prospect, adapt creatives, support the advertiser, follow campaigns, and issue reports.",[23,226,227],{},"Do the math with partial occupancy. Unsold slots stay available, but the operation still has to run while you chase the next clients.",[23,229,230],{},"If you offer a launch price, state the end date and the later rate clearly. If you discount for a longer commitment, check whether the tradeoff is worth the revenue cut.",[23,232,233],{},"Avoid a price that only sustains the operation when every slot is sold.",[23,235,236],{},"Category exclusivity also needs care. It can be valuable for one advertiser, but it blocks other sales. Before you price it, define which activities, venues, and periods it covers.",[42,238,240],{"id":239},"_5-make-outreach-short-and-specific","5. Make outreach short and specific",[23,242,243],{},"The first message only needs to open a conversation. You can share details after there is interest.",[23,245,246],{},"Picture a healthy-meal company near the gyms on the network:",[177,248,249],{},[23,250,251],{},"Hi Ana — this is Carlos. I run a screen network in gyms around Moema. I thought NutriFit’s meals could fit those venues. Can I send you the locations and a short proposal to advertise?",[253,254],"blog-figure",{":height":255,":n":256,":width":257,"alt":258,"caption":259,"src":260},"941","1","1672","A woman walks past a gym screen showing a healthy-meal ad with the line “Make your post-workout tastier.”","A healthy-food offer in a space tied to training routines. Illustrative scene generated by AI.","\u002Fimg\u002Fposts\u002Fcomo-vender-anuncios-em-telas-dooh\u002Fanuncio-refeicao-saudavel-academia.webp",[23,262,263],{},"Adapt the example: swap the names, neighborhood, and company for yours. Use that message only when the link to the venues is real. Changing the company name without adapting the reason for contact weakens the approach.",[23,265,266],{},"When there is interest, ask a question before you send the proposal:",[177,268,269],{},[23,270,271],{},"Today, does it make more sense to promote a specific offer, or to make the brand more familiar in this neighborhood?",[23,273,274],{},"The answer helps shape the creative, the period, and how you will follow the campaign. An offer meant to drive orders needs a clear response path. A brand-presence campaign needs a different conversation about evaluation.",[23,276,277],{},"Send a short deck with the venues and the terms. If you can, show how the creative would look on the screen, and label the mockup as a simulation.",[23,279,280],{},"If there is no reply, send one brief follow-up with something useful, such as a venue photo or a campaign suggestion. Respect a no, and avoid repeated pressure.",[42,282,284],{"id":283},"_6-answer-objections-without-promising-what-you-do-not-control","6. Answer objections without promising what you do not control",[192,286,288],{"id":287},"how-will-i-know-it-works","“How will I know it works?”",[23,290,291],{},"That is a fair question. Separate two things: proving media delivery, and evaluating business effect.",[23,293,294],{},"The playout report shows what ran, where, and when, based on the available records. Alone, it does not prove how many people paid attention or bought.",[23,296,297],{},"To track responses, you can agree on an exclusive coupon, a QR code with a tagged link, or a question at the counter about how the customer found the offer.",[23,299,300],{},"Those signals help, but they do not capture the full campaign effect. Someone may see the ad and look the company up later without using the code. A coupon can also be shared with someone who never passed the screen.",[23,302,303],{},"One possible answer:",[177,305,306],{},[23,307,308],{},"We can track playout and agree on a way to identify campaign responses. It would not be honest to guarantee sales, but we can define the goal before we start and review the signals together at the end.",[192,310,312],{"id":311},"i-already-advertise-on-instagram","“I already advertise on Instagram.”",[23,314,315],{},"The conversation can start from what the company already does.",[23,317,318],{},"Screens offer presence in specific places in the audience’s routine. Discuss whether those venues add something to the current strategy, and whether the same offer can be adapted to the environment.",[23,320,321],{},"Avoid simply reusing a social post without review. A creative written to be read on a phone can have too much text for someone walking past a screen.",[192,323,325],{"id":324},"that-seems-expensive","“That seems expensive.”",[23,327,328],{},"Before you cut the price, understand the objection. Is it a budget limit, doubt about the venues, or unclear delivery?",[23,330,331],{},"When it makes sense, adjust the scope: fewer venues, a different period, or a defined daypart. Keep an offer you can deliver sustainably.",[42,333,335],{"id":334},"_7-make-buying-easy","7. Make buying easy",[23,337,338],{},"After interest, the advertiser needs a path forward without an endless message thread.",[23,340,341],{},"Organize a simple flow: learn the venues, understand the offer, approve the terms, pay, and send the creative.",[23,343,344],{},"A page with photos, available inventory, formats, and terms can help. A QR code on the screen itself can also send interested people to the advertising options.",[23,346,347],{},"That is the idea behind Lucimark Book, an optional platform module: bring venue discovery closer to advertiser checkout, with its own storefront. Availability depends on the plan and how the operation is configured.",[23,349,350],{},"Support still matters, especially on the first campaigns. The purchase flow should make clear what happens after payment: creative upload, review, approval, and campaign start.",[23,352,353],{},"Confirmed payment must not be confused with permission to publish any content immediately.",[42,355,357],{"id":356},"_8-turn-the-ten-advertiser-goal-into-a-weekly-routine","8. Turn the ten-advertiser goal into a weekly routine",[23,359,360],{},"The end goal gives direction. The work has to fit the week.",[23,362,363],{},"An initial four-week cycle can look like this:",[88,365,366,379],{},[91,367,368],{},[94,369,370,373,376],{},[97,371,372],{},"Week",[97,374,375],{},"Priority",[97,377,378],{},"Work output",[107,380,381,391,402,413],{},[94,382,383,385,388],{},[112,384,256],{},[112,386,387],{},"Prepare the offer",[112,389,390],{},"Deck, schedule capacity, price, and a list of 30 companies",[94,392,393,396,399],{},[112,394,395],{},"2",[112,397,398],{},"Start conversations",[112,400,401],{},"Personalized outreach and a log of early objections",[94,403,404,407,410],{},[112,405,406],{},"3",[112,408,409],{},"Present proposals",[112,411,412],{},"Offers tailored to interested leads and next-step follow-up",[94,414,415,418,421],{},[112,416,417],{},"4",[112,419,420],{},"Review and improve",[112,422,423],{},"Approach review, launch closed campaigns, and grow the list",[23,425,426],{},"This is an execution cycle, not a guaranteed deadline to close ten clients.",[23,428,429],{},"A simple spreadsheet can track company, contact, stage, last interaction, next step, and reason for decline.",[23,431,432],{},"At the end of the cycle, see where conversations stall:",[434,435,436,443,449,455],"ul",{},[437,438,439,442],"li",{},[65,440,441],{},"Few replies:"," review company selection, channel, and message.",[437,444,445,448],{},[65,446,447],{},"Interest without progress:"," check whether the offer is clear and the next step is easy.",[437,450,451,454],{},[65,452,453],{},"Proposals without close:"," dig into price, timing, trust, and venue fit.",[437,456,457,460],{},[65,458,459],{},"Contracts without renewal:"," examine delivery, follow-up, and expectations set in the sale.",[23,462,463],{},"Calculate your rates from your own data. A hypothetical conversion can help build scenarios, but it should not be treated as a revenue forecast.",[23,465,466],{},"As you learn from the first conversations, refine the list and repeat the cycle.",[42,468,470],{"id":469},"_9-start-renewal-on-day-one-of-the-campaign","9. Start renewal on day one of the campaign",[23,472,473],{},"Winning the advertiser is only part of the work. They need to feel that an operation is looking after delivery.",[23,475,476],{},"Confirm go-live, send a photo or record of the creative at the venue, and watch for failures. A photo helps show the install, but it does not replace the full campaign record.",[23,478,479],{},"Before the end date, present what played, the response signals available, and a suggestion for the next period.",[23,481,482],{},"That might mean updating the offer, simplifying the creative, or choosing venues that fit the goal better. Renewal becomes a concrete conversation when you can show what happened and propose an adjustment.",[23,484,485,486,490],{},"If there is an interruption, communicate it and apply the agreed terms. The ",[30,487,489],{"href":488},"\u002Fen\u002Fdooh-network-uptime-checklist","uptime checklist for a DOOH network"," is part of that responsibility: commercial delivery depends on screens that work.",[42,492,494],{"id":493},"a-screen-network-needs-a-sales-routine","A screen network needs a sales routine",[23,496,497],{},"The first advertisers help you test more than a price. They show which venues spark interest, which arguments land, and how much work sits between the first conversation and renewal.",[23,499,500],{},"Start with a simple offer, carefully chosen companies, and delivery you can keep. Use the conversations and observed results to improve the operation.",[23,502,503],{},"The screen creates the space. A clear proposal and a reliable operation help turn it into recurring business.",[23,505,506,507,513],{},"With ",[30,508,512],{"href":509,"rel":510},"https:\u002F\u002Flucimark.com",[511],"nofollow","Lucimark",", you organize media, build playlists, schedule campaigns, and follow screen operations in one panel. Explore the platform and see how to structure management for your network.",{"title":515,"searchDepth":516,"depth":516,"links":517},"",2,[518,519,520,524,525,526,531,532,533,534],{"id":44,"depth":516,"text":45},{"id":76,"depth":516,"text":77},{"id":168,"depth":516,"text":169,"children":521},[522],{"id":194,"depth":523,"text":195},3,{"id":213,"depth":516,"text":214},{"id":239,"depth":516,"text":240},{"id":283,"depth":516,"text":284,"children":527},[528,529,530],{"id":287,"depth":523,"text":288},{"id":311,"depth":523,"text":312},{"id":324,"depth":523,"text":325},{"id":334,"depth":516,"text":335},{"id":356,"depth":516,"text":357},{"id":469,"depth":516,"text":470},{"id":493,"depth":516,"text":494},{"src":536,"alt":537,"credit":538},"\u002Fimg\u002Fposts\u002Fcomo-vender-anuncios-em-telas-dooh\u002Fconversa-com-anunciante-local.webp","Two people talk in a healthy-food store while looking at gym screen images on a tablet.","A proposal starts with the link between the advertiser’s business and the network venues. Illustrative scene generated by AI.","Learn how to structure a DOOH media offer, find local advertisers, present a proposal, and follow campaigns toward renewals.",null,false,"md",{},true,"\u002Fimg\u002Fposts\u002Fcomo-vender-anuncios-em-telas-dooh\u002Fconversa-com-anunciante-local-og.jpg","\u002Fen\u002Fposts\u002Fcomo-vender-anuncios-em-telas-dooh","2026-09-05",{"title":16,"description":539},"how-to-sell-dooh-screen-ads","en\u002Fposts\u002Fcomo-vender-anuncios-em-telas-dooh",[10,552,553,554,555],"dooh-network","sales","advertisers","prospecting","pt","como-vender-anuncios-em-telas-dooh","human","PkZt2Rb5jgxhHNYYjesSULr4jcA4pDTjXcIBPXDhNA4",{"paulo-ramires":561},{"handle":18,"name":562,"role":563,"avatar":564,"description":565},"Paulo R.","Founder and CTO","\u002Fimg\u002Fauthors\u002Fpaulo-ramires.jpg","Founder of Lucimark. Builds the platform end to end — from the Android player on the screen to the Workers serving the API.",[567,583,599],{"path":568,"title":569,"description":570,"slug":571,"translationKey":572,"category":10,"tags":573,"authors":576,"publishedAt":577,"updatedAt":540,"draft":541,"featured":541,"cover":578,"ogImage":579,"discussionUrl":540,"translationStatus":558,"readingMinutes":582},"\u002Fen\u002Fposts\u002Fprova-de-veiculacao-rede-telas","Proof of play: valuing delivery on your digital signage network","See how Lucimark helps you organize media by advertiser, record playouts, and build proof-of-play reports for accountability and renewals.","proof-of-play-digital-signage-network","prova-de-veiculacao-rede-telas",[10,574,575,554],"proof-of-play","reports",[18],"2026-09-11",{"src":579,"alt":580,"credit":581},"\u002Fimg\u002Fposts\u002Fprova-de-veiculacao-rede-telas\u002Fprova-de-veiculacao-rede-telas-cover.png","Proof of play illustrated with digital screens, a geographic heatmap, and an airtime matrix by day and hour.","Proof of play helps you see where and when ads actually played. Demonstrative illustration.",4,{"path":584,"title":585,"description":586,"slug":587,"translationKey":588,"category":10,"tags":589,"authors":593,"publishedAt":547,"updatedAt":540,"draft":541,"featured":541,"cover":594,"ogImage":595,"discussionUrl":540,"translationStatus":558,"readingMinutes":598},"\u002Fen\u002Fposts\u002Frede-5-telas-receita-custos-payback-dooh","Can a 5-screen network make money? Revenue, costs and payback for a DOOH operation","How much can a small 5-screen DOOH network bill? See public market references, investment, costs, advertisers needed and payback scenarios.","5-screen-network-revenue-costs-payback-dooh","rede-5-telas-receita-custos-payback-dooh",[10,552,590,591,592],"indoor-media","payback","revenue",[18],{"src":595,"alt":596,"credit":597},"\u002Fimg\u002Fposts\u002Frede-5-telas-receita-custos-payback-dooh\u002Fpraca-comercial-conectada-ao-amanhecer.jpg","Small digital media network connecting screens across different commercial venues","A small network can share infrastructure and inventory across different commercial points.",9,{"path":600,"title":601,"description":602,"slug":603,"translationKey":604,"category":9,"tags":605,"authors":609,"publishedAt":610,"updatedAt":540,"draft":541,"featured":544,"cover":611,"ogImage":614,"discussionUrl":615,"translationStatus":616,"readingMinutes":617},"\u002Fen\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh","Lucimark for DOOH network operators — what to demand from your operations software","For businesses that sell screens and content to other companies — what to demand from your operations software, how Lucimark answers, what each screen costs and where Lucimark still falls short.","lucimark-for-dooh-network-operators","lucimark-para-operadores-de-redes-dooh",[10,552,606,607,608],"operators","per-screen-pricing","software",[18],"2026-10-13",{"src":612,"alt":613},"\u002Fimg\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh\u002Flucimark-para-operadores-de-redes-dooh-cover.webp","A wet street at night with a screen glowing orange in a bakery window and, along the sidewalk, screens in other shops showing the same content, linked by lines of light to a row of screens in the distance.","\u002Fimg\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh\u002Flucimark-para-operadores-de-redes-dooh-og.jpg","https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7515758540381413376\u002F","machine-reviewed",7,{"newer":619,"older":583},{"path":620,"title":621,"description":622,"slug":623,"translationKey":624,"category":9,"tags":625,"authors":629,"publishedAt":547,"updatedAt":630,"draft":541,"featured":541,"cover":631,"ogImage":632,"discussionUrl":540,"translationStatus":558,"readingMinutes":635},"\u002Fen\u002Fposts\u002Fcomo-colocar-primeira-tela-lucimark","How to get your first Lucimark screen live","A direct guide to turn a TV into a digital screen, publish the first image, and test the install.","first-lucimark-screen-setup-guide","como-colocar-primeira-tela-lucimark",[626,627,628],"first-screen","installation","digital-signage",[18],"2026-09-07",{"src":632,"alt":633,"credit":634},"\u002Fimg\u002Fposts\u002Fcomo-colocar-primeira-tela-lucimark\u002Fhero.jpg","Illustration of a vertical screen in a bakery, installed in a branded ACM frame.","Illustration inspired by a photo provided by Nena Bolos.",8,1791980474425]