[{"data":1,"prerenderedAt":331},["ShallowReactive",2],{"blog-alternates-\u002Fen\u002Fdooh-network-uptime-checklist":3,"blog-nav-facets-en":6,"blog-post-en-dooh-network-uptime-checklist":13},{"en":4,"pt":5},"\u002Fen\u002Fdooh-network-uptime-checklist","\u002Fchecklist-uptime-rede-dooh",{"populatedCategories":7,"authorCount":12},[8,9,10,11],"operacao","produto","dooh","engenharia",1,{"post":14,"authorIndex":252,"counterpartSlug":249,"related":258,"adjacent":313},{"id":15,"title":16,"authors":17,"body":19,"category":8,"cover":230,"description":233,"discussionUrl":234,"draft":235,"extension":236,"featured":235,"highlights":234,"meta":237,"navigation":238,"ogImage":231,"path":239,"publishedAt":240,"seo":241,"slug":242,"sourceHash":234,"stem":243,"tags":244,"translate":238,"translatedFrom":248,"translationKey":249,"translationStatus":250,"updatedAt":234,"__hash__":251},"posts_en\u002Fen\u002Fposts\u002Fchecklist-uptime-rede-dooh.md","A dark screen makes no money",[18],"paulo-ramires",{"type":20,"value":21,"toc":221},"minimark",[22,26,29,34,37,113,116,120,126,132,138,144,148,151,154,176,183,187,190,205,209,212,215],[23,24,25],"p",{},"A screen that is not playing is worth nothing. It generates no impression, no revenue, no renewal. And it goes dark more often than operators expect — usually without anyone noticing, because the person who sees the venue every day is the store manager, and for them “the TV is on” is already enough.",[23,27,28],{},"This is the checklist we use.",[30,31,33],"h2",{"id":32},"the-four-states-of-a-screen","The four states of a screen",[23,35,36],{},"Before you monitor anything, separate what “not playing” actually means. These are four different problems, with four different owners:",[38,39,40,56],"table",{},[41,42,43],"thead",{},[44,45,46,50,53],"tr",{},[47,48,49],"th",{},"State",[47,51,52],{},"Symptom",[47,54,55],{},"Typical cause",[57,58,59,74,87,100],"tbody",{},[44,60,61,68,71],{},[62,63,64],"td",{},[65,66,67],"strong",{},"Dark",[62,69,70],{},"Black screen",[62,72,73],{},"Power, HDMI, outlet unplugged by cleaning staff",[44,75,76,81,84],{},[62,77,78],{},[65,79,80],{},"Offline",[62,82,83],{},"Plays old content",[62,85,86],{},"Venue Wi-Fi dropped or the password changed",[44,88,89,94,97],{},[62,90,91],{},[65,92,93],{},"Empty",[62,95,96],{},"Player running, nothing scheduled",[62,98,99],{},"Campaign ended and nobody replaced it",[44,101,102,107,110],{},[62,103,104],{},[65,105,106],{},"Stuck",[62,108,109],{},"Frozen on one frame",[62,111,112],{},"Player hung, disk full",[23,114,115],{},"Only the first is obvious from the outside. The other three look normal to anyone walking by — and they are most of the cases.",[30,117,119],{"id":118},"what-to-monitor","What to monitor",[23,121,122,125],{},[65,123,124],{},"Heartbeat, not ping."," Knowing the device is on the network says nothing. The useful signal is the player saying “I am playing item X from playlist Y right now.” Without that, a screen frozen for two days looks perfectly healthy.",[23,127,128,131],{},[65,129,130],{},"Proof of play, not a download log."," Downloaded the file is not the same as displayed the file. The gap shows up exactly in the cases that matter — a codec the device cannot handle, not enough memory, a file corrupted mid-way.",[23,133,134,137],{},[65,135,136],{},"Schedule end with lead time."," The useful alert is “this screen runs out of content in 3 days,” not “this screen has no content.” The second one is already the loss.",[23,139,140,143],{},[65,141,142],{},"Disk space."," A player that cannot download the next campaign will keep playing the previous one, quietly, indefinitely.",[30,145,147],{"id":146},"what-not-to-monitor","What not to monitor",[23,149,150],{},"Resist alerting on everything. An alert channel that fires twenty times a day is a channel nobody reads — and the one time it mattered was buried in the other nineteen.",[23,152,153],{},"Things that create noise without signal:",[155,156,157,164,170],"ul",{},[158,159,160,163],"li",{},[65,161,162],{},"Short network drops."," A well-built player has a local cache and rides through that without stopping. Alert on prolonged absence, not the first lost packet.",[158,165,166,169],{},[65,167,168],{},"A reboot by itself."," A store screen reboots with the breaker. What matters is whether it started playing again.",[158,171,172,175],{},[65,173,174],{},"Temperature or CPU swings"," with no correlation to stalled playback.",[177,178,180],"callout",{"type":179},"learning",[23,181,182],{},"Only alert on what would make someone leave their chair.",[30,184,186],{"id":185},"the-weekly-routine","The weekly routine",[23,188,189],{},"Fifteen minutes, once a week, fixes almost everything:",[191,192,193,196,199,202],"ol",{},[158,194,195],{},"List screens with playback in the last 7 days. Anything missing from that list is a conversation, not an alert.",[158,197,198],{},"Check schedules that expire in the next 14 days.",[158,200,201],{},"Look at screens by player version — older versions concentrate freezes.",[158,203,204],{},"Call a random venue and ask what is on screen. It is the only test that catches placement, brightness, and angle problems — things no telemetry sees.",[30,206,208],{"id":207},"the-most-common-mistake","The most common mistake",[23,210,211],{},"It is not technical. It is assuming the network is fine because nobody complained.",[23,213,214],{},"The store manager does not complain about a dark screen — they do not always know something specific was supposed to be playing. The advertiser does not complain because they are not there. When the complaint arrives, it is usually at contract renewal, and by then it is late.",[177,216,218],{"type":217},"important",[23,219,220],{},"Monitor as if nobody is going to tell you. Because nobody will.",{"title":222,"searchDepth":223,"depth":223,"links":224},"",2,[225,226,227,228,229],{"id":32,"depth":223,"text":33},{"id":118,"depth":223,"text":119},{"id":146,"depth":223,"text":147},{"id":185,"depth":223,"text":186},{"id":207,"depth":223,"text":208},{"src":231,"alt":232},"\u002Fimg\u002Fposts\u002Fchecklist-uptime-rede-dooh\u002Fchecklist-uptime-rede-dooh-cover.png","Illustration of a run of screens interrupted by one dark display, with a heartbeat pulse.","The uptime checklist we use for a DOOH network — what to monitor, what to ignore, and why most screens go dark for a silly reason.",null,false,"md",{},true,"\u002Fen\u002Fposts\u002Fchecklist-uptime-rede-dooh","2026-08-26",{"title":16,"description":233},"dooh-network-uptime-checklist","en\u002Fposts\u002Fchecklist-uptime-rede-dooh",[245,246,247],"operations","uptime","playbook","pt","checklist-uptime-rede-dooh","human","_N8x4qQy1BWkmNPaNVfcFu0IwB616xHzFqmON_GGRcU",{"paulo-ramires":253},{"handle":18,"name":254,"role":255,"avatar":256,"description":257},"Paulo R.","Founder and CTO","\u002Fimg\u002Fauthors\u002Fpaulo-ramires.jpg","Founder of Lucimark. Builds the platform end to end — from the Android player on the screen to the Workers serving the API.",[259,277,296],{"path":260,"title":261,"description":262,"slug":263,"translationKey":264,"category":8,"tags":265,"authors":269,"publishedAt":270,"updatedAt":234,"draft":235,"featured":235,"cover":271,"ogImage":275,"discussionUrl":234,"translationStatus":250,"readingMinutes":276},"\u002Fen\u002Fposts\u002Fseguranca-privacidade-rede-telas","Security and privacy: trust for your digital signage network","Learn how to organize access, protect data, and account for campaigns so you can run a digital signage network with more confidence.","security-privacy-digital-signage-network","seguranca-privacidade-rede-telas",[266,267,268,245],"security","privacy","dooh-network",[18],"2026-09-06",{"src":272,"alt":273,"credit":274},"\u002Fimg\u002Fposts\u002Fseguranca-privacidade-rede-telas\u002Fconversa-no-estabelecimento.webp","A bakery manager and an installer talk beside a screen showing a coffee and breads ad.","Illustrative scene generated by AI.","\u002Fimg\u002Fposts\u002Fseguranca-privacidade-rede-telas\u002Fconversa-no-estabelecimento-og.jpg",6,{"path":278,"title":279,"description":280,"slug":281,"translationKey":282,"category":9,"tags":283,"authors":287,"publishedAt":288,"updatedAt":234,"draft":235,"featured":238,"cover":289,"ogImage":292,"discussionUrl":293,"translationStatus":294,"readingMinutes":295},"\u002Fen\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh","Lucimark for DOOH network operators — what to demand from your operations software","For businesses that sell screens and content to other companies — what to demand from your operations software, how Lucimark answers, what each screen costs and where Lucimark still falls short.","lucimark-for-dooh-network-operators","lucimark-para-operadores-de-redes-dooh",[10,268,284,285,286],"operators","per-screen-pricing","software",[18],"2026-10-13",{"src":290,"alt":291},"\u002Fimg\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh\u002Flucimark-para-operadores-de-redes-dooh-cover.webp","A wet street at night with a screen glowing orange in a bakery window and, along the sidewalk, screens in other shops showing the same content, linked by lines of light to a row of screens in the distance.","\u002Fimg\u002Fposts\u002Flucimark-para-operadores-de-redes-dooh\u002Flucimark-para-operadores-de-redes-dooh-og.jpg","https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7515758540381413376\u002F","machine-reviewed",7,{"path":297,"title":298,"description":299,"slug":300,"translationKey":301,"category":10,"tags":302,"authors":306,"publishedAt":307,"updatedAt":234,"draft":235,"featured":235,"cover":308,"ogImage":309,"discussionUrl":234,"translationStatus":250,"readingMinutes":312},"\u002Fen\u002Fposts\u002Fprova-de-veiculacao-rede-telas","Proof of play: valuing delivery on your digital signage network","See how Lucimark helps you organize media by advertiser, record playouts, and build proof-of-play reports for accountability and renewals.","proof-of-play-digital-signage-network","prova-de-veiculacao-rede-telas",[10,303,304,305],"proof-of-play","reports","advertisers",[18],"2026-09-11",{"src":309,"alt":310,"credit":311},"\u002Fimg\u002Fposts\u002Fprova-de-veiculacao-rede-telas\u002Fprova-de-veiculacao-rede-telas-cover.png","Proof of play illustrated with digital screens, a geographic heatmap, and an airtime matrix by day and hour.","Proof of play helps you see where and when ads actually played. Demonstrative illustration.",4,{"newer":314,"older":234},{"path":315,"title":316,"description":317,"slug":318,"translationKey":319,"category":10,"tags":320,"authors":324,"publishedAt":325,"updatedAt":234,"draft":235,"featured":235,"cover":326,"ogImage":327,"discussionUrl":234,"translationStatus":250,"readingMinutes":330},"\u002Fen\u002Fposts\u002Frede-5-telas-receita-custos-payback-dooh","Can a 5-screen network make money? Revenue, costs and payback for a DOOH operation","How much can a small 5-screen DOOH network bill? See public market references, investment, costs, advertisers needed and payback scenarios.","5-screen-network-revenue-costs-payback-dooh","rede-5-telas-receita-custos-payback-dooh",[10,268,321,322,323],"indoor-media","payback","revenue",[18],"2026-09-05",{"src":327,"alt":328,"credit":329},"\u002Fimg\u002Fposts\u002Frede-5-telas-receita-custos-payback-dooh\u002Fpraca-comercial-conectada-ao-amanhecer.jpg","Small digital media network connecting screens across different commercial venues","A small network can share infrastructure and inventory across different commercial points.",9,1791980474538]